In 1910, when Hans Hoff and his son Theodore first arrived in McCall, Idaho, it was a primitive country but they were amazed at the beauty of Payette Lake and the surrounding timbered mountains. For Hans, the tall trees and lofty mountains reminded him of the home that he had left in Norway. Theodore had a more youthful view of a future lumber industry with job opportunities and production of quality wood products. Together, they started what neither of them would have dreamed would become a company that would continue growing over a century later. It is a story of hard work, perseverance and adaptation to ever-changing circumstances.